Here’s the thing: small business owners do not have a lot of money to spend, at least, when compared to big, multinational companies.
The latter can just spend money on app development, have an app company created for them, and then market it to the masses.
This is not to say that small business owners cannot do the same thing; they can. However, they must be smart in the way they spend their money as every penny counts.
In today’s article, I will go over some benefits of marketing especially when it relates to mobile app development for small businesses.
Before We Get Started
You should begin your app development process today. And no, do not contemplate about it since a small business without a mobile app in this day and age are surely going to get left behind by others who do have one.
I know that it can be an added expense and I know that it would require a lot of money upfront, but believe me when I say that when you have a great application, the capital that you’ve spent will be recouped and you will earn even more money in the process!
With that being said, let’s get on with some marketing strategies.
If we base our decisions on statistics, a lot of surveys suggest that the smartphone crowd is predominantly made up of the younger bunch, particularly people ages 15-40. This means that you have to center your marketing efforts for the younger generation since they take up the meat of the smartphone population anyway.
First of all, create a fully functioning app. Make sure that it is trendy and also ensure that the features that are embedded in the app are known to provide the best value to the consumers.
Word of Mouth
This is an oldie but a goodie. Word of mouth is a pretty old marketing strategy that still works to this day. How do I know that? Well, just take a look at people saying good things about a product or service on their social media platforms. That still counts as “word of mouth” even though the words didn’t actually come from their mouths, but from their fingertips.
But I digress. So long as you have a pretty good app, people will no doubt talk about it for the many months to come.
Creativity is Still Key
Part of a good marketing strategy is creativity. How can you sell a particular product to someone if you do not have creative strategies in place? You could start creating videos highlighting the features of your mobile app or perhaps hire actors that will use your app in a promotional stint. Use your imagination as it still holds the key to great marketing efforts.
As a small business owner, we still employ human workers to do most of the tasks today. However, there are just some jobs that us, humans, are not capable of such as doing menial assignments on a consistent basis.
However, with advancements in artificial intelligence, app developers can find a way to implement bots to help cater to your customers round the clock.